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What Is Safeway Just for U? (And How to Use It)

If you’re looking for ways to save money at Safeway and one of the twenty well-known Albertsons Companies grocery banner stores, Safeway Just for U program may be the solution for you.

Safeway Just for U is a free loyalty program that allows customers to get personalized deals and coupons for in-store and online purchases. One Just for U account can be used to shop at all participating Albertsons Companies grocery stores. You can also earn grocery and gas rewards using your Just for U account.

In this article, we’ll cover all the ins and outs of a Safeway Just for U account, from signing up to using Safeway digital coupons and redeeming your rewards points.

How to Sign up for Safeway Just for U

Just for U is a free loyalty program that allows you to add additional savings on top of your Safeway Club Card. All deals, coupons, and special offers at Albertsons Companies grocery stores can be found in one Just for U account.

Here’s a step-by-step guide on how to register for the Just for U program online:

  1. To create a free account on your computer, head to Safeway or Albertsons website and navigate to the “Just for U” tab on the upper left-hand of the home page. You only need one account to access savings across all the Albertsons Companies grocery stores, so don’t worry about making an account for every store you shop at!
  2. You will be prompted to sign up for the program and enter your name, email address, and phone number or Club Card number.
  3. Click “create account” to finish signing up for the rewards program.

How to Use Safeway Digital Coupons

Safeway’s Deals & Rewards app allows you to browse, search, and add Just for U coupons to your account directly from your mobile device. Customers can select Safeway digital coupons on their accounts and apply them to their in-store or online purchases.

Just for U offers a mobile app on the Apple App Store and Google Play, available for download on your smartphone.

On the mobile app, you can browse for coupons and add them to your rewards account.

When checking out in-store at an Albertsons banner store, you can enter your registered phone number or Club Card number into the keypad at the checkout stand to redeem your rewards.

To view Just for U offers on the Safeway mobile app, follow the steps below:

  1. Navigate to the app store on your mobile phone and download the “Safeway Deals & Rewards” app (the Albertsons Deals & Rewards app also has the Just for U function available).
  2. Download the app to your phone and open the home page. The “Just for U” tab is located on the bottom left of the app’s home page.
  3. On the “Just for U” tab, you will be able to browse and search through all the available offers and add them to your account.
  4. Deals on your Just for U account will become available to redeem at the register as soon as 5 minutes after registering for the program and adding coupons on the mobile app.

When you shop at a participating Albertsons Companies banner store or buy from the mobile app with the Just for U program, you are awarded Points for your purchases.

Simply enter the Club Card number or phone number associated with your account at the register during checkout (or during checkout on the mobile app) to collect Points.

Purchase typeReward
Every $1 spent on eligible groceries1 Point
Every $1 spent on qualifying gift cards2 Points
Every $1 spent on qualifying pharmacy purchases1 Point

Once you have earned 100 Points, these Points are converted to 1 Reward.

You can keep track of your Points and Rewards on the mobile app or online by logging into your account. You can also check the bottom of your physical receipt after an in-store purchase.

Each Reward may be redeemed for Grocery Rewards or Gas Rewards (1 Reward = 10 cents off a gallon).

If you choose to apply your Rewards towards a Grocery Rewards offer, the Rewards will be removed from your Just for U account and be available to redeem at the selected store.

Does Just for U Offer Personalized Deals?

Just for U offers are tailored to your personal shopping history at Albertsons Companies grocery banner stores. Unlike other rewards programs, Just for U creates offers based on what you actually buy.

What’s more, you can earn an unlimited number of points and rewards through the Just for U savings program each month.

However, each month on the program is considered a separate earning period, and leftover points under 100 from past months will not roll over into the coming months.

At the end of the month, any unused points under 100 will expire. Any unused Grocery or Gas Rewards will also expire at this time.

Where Can You Use Just for U Coupons?

You can use Just for U coupons at any participating Albertsons Companies grocery stores, including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs-Safeway, Jewel-Osco, Shaw’s, Star Market, and ACME Markets.

Grocery Rewards and discounted items can be collected at any participating location as long as you select the store to use your Reward on the website or the mobile app.

Just for U deals can also be used for online shopping, so you can buy groceries and apply coupons through the Safeway app or the website.

Do You Need More Than One Just for U Account?

You can use the same Just for U account to browse deals and earn points across any participating Albertsons Companies grocery banner store. Your account will be linked across every participating store.

Simply select a location on the mobile app or website to choose a store to redeem your coupons and Rewards.

All the Points & Rewards you earn through your Just for U account are combined and available to use at any participating store.

However, certain purchased items at all stores are not eligible to earn points and rewards.

What Is Just for U Rewards?

Just for U Rewards is a free customer loyalty savings program that allows customers shopping at participating Albertsons grocery banner stores to save on groceries and gas and receive personalized offers.

For each $1 spent on qualifying store items, Just for U members receive 1 Point. Once a member collects 100 points, they earn 1 Reward.

Customers can browse coupons and deals on the Deals & Rewards mobile app or the website.

Just for U Rewards allows customers to shop at any participating store and collect points & rewards for purchases across all stores.

To earn points on purchases, you simply need to enter your registered phone number or Club Card number into the keypad at checkout.

Just for U members can earn unlimited Points & Rewards each month, but these Points & Rewards expire at the end of each month.

How to Redeem Just for U Rewards

To redeem your Just for U Rewards, you first need to create a free Just for U account. Then, each Reward can be redeemed as a Grocery or a Gas Reward. Grocery Rewards can be redeemed at participating Albertsons Companies grocery stores, whereas the Gas Rewards can be redeemed at Exxon and Mobil gas stations.

You can earn Grocery and Gas Rewards for purchasing groceries from Albertsons Companies stores. For every $1 spent, Just for U members earn 1 point. For every 100 points earned on qualifying purchases, members earn 1 Reward.

Each Reward can either be redeemed as a Grocery Reward or as a Gas Reward. Grocery Rewards can be redeemed at any participating Albertsons Companies grocery store.

You must select a store on your Just for U account online to redeem your Grocery Rewards in person.

Grocery Rewards can be redeemed for free items or as cash discounts on certain products and departments. All available deals can be viewed on your account.

Gas Rewards can be redeemed at participating Exxon and Mobil stations, and 1 Reward gives you 10 cents off a gallon. You can save up to $1 per gallon on gas using Just for U Gas Rewards.


Safeway’s Just for U program is a great way to save money on groceries and get additional perks by collecting rewards points. The Just for U program makes it easy for customers to shop at different grocery stores under the Albertsons umbrella by using a single account.

If you want to get access to your personalized deals and coupons at Safeway, sign up for the Just for U account on their website!

If you’re interested in finding out more grocery shopping tips, check out the related articles below.

Related Articles:

Safeway Hours, Weekly Ad, Best Time to Shop, and Payment Methods

Safeway Delivery: How to Get Groceries Delivered From Safeway

Safeway Pickup: How to Order and Pickup Groceries Curbside

Your Guide to Ordering Cakes From Safeway Bakery

Albertsons Grocery Pickup: Here’s How It Works

About the Author

Eril Eti is the founder of He has over a decade of experience in consumer goods and launched many products sold at retailers like Walmart, Costco, Amazon, Target, Kroger, Publix, and more.

Eril loves food, traveling, and trying out new restaurants. Outside of work, you can find him on a hiking trail in New England or playing soccer with his kids.

November 10, 2022